Realizing the Value of In-Venue Activations

Using the FC CORE platform for in-venue activations has a multitude of benefits, such as real-time fan engagement, sponsor activation and data collection through check-ins, predict-its, scavenger hunts, etc. But one of its greatest benefits may be how it expands your reach to all ticket holders, and not just the ticket purchasers. Tickets are usually purchased in sets of 2 or more by a single purchaser, meaning, on average, you are only getting insights from about half of your in-venue fans (at best). Giving every ticket holder the opportunity to digitally engage at the event opens the door to all of those qualified leads along with their valuable data. But that's just the beginning.

At its core, digitally connecting with your live-event fans gives you more opportunity to nurture and engage those fans between events or during the off-season. This type of direct digital engagement outside of the confines of social media, not only helps with fan retention, but can also help you realize measurable, exponential growth in your fan data profiles. These broad fan profiles, in turn, will produce stronger leads, helping you garner the valuable data insights brands are looking for - which makes it that much easier for you to prove your digital value and ultimately secure those sponsorships!

You can also benefit from those insights internally as well. Having a better understanding of your fans helps you refine your content to ensure that you are delivering the most engaging and effective content possible. The more engaged your fans are, the more opportunities you have to convert them. It's that simple.

Expanded engagement, better quality leads and higher conversion rates- that’s a lot of benefit! If you’d like to learn more about how you can use in-venue activations to increase your digital revenue, reach out to your FC CORE+ account manager or send a note to sales@fancompass.com - they’ll be happy to help you out.